FAROUKI  FAROUKI

METHOD

We are architecture anthropologists.

 

We begin each project by researching its history, context, and people in search of a rich background. This culture-based approach results in design that is complimentary and rooted in ideas, not only aesthetics. This often involves a reinterpretation of something historical we discover - adding a new twist to an existing pattern, material or program. We believe spaces are most exciting and engaging when they have an interesting story to tell the occupants.

 

We always ask how things can be better.

 

We are able to call on a deep set of experiences and observations to recognize opportunities for improvement. Having worked on a wide variety of projects all over the world, we bring a strong intuition about aesthetics, functionality, and feasibility to the table throughout the process.

 

While previously working for practices which operate at the forefront of our fields, we learned the value of striving for excellence.

 

We push each other to design our best.

 

Interior designers and base-building architects have very different sets of skills. With one of each at the helm of Farouki Farouki, we have an uncommon capability to design cohesively at a broad range of scales.

 

Our personal design interests are also unique, but we have respect for one another’s ideas and see them as the missing piece of our own process. Caroline ensures our work is rooted in culture, has a human scale, and is warm and tactile. Sabri ensures our work is innovative and well-crafted.

 

We have lots of good ideas, but so do you.

 

Some designers think that only they know what is best for their clients and end-users. We much prefer a collaborative process which we feel produces the best product and outcome for the client.

 

We develop many good solutions to problems and avoid getting stuck on our preconceptions. Then, we share those many solutions with our collaborators to see which resonate the most with everyone else. It is our responsibility to find, develop, and share good ideas and encourage conversation.

 

We believe efficiency is good for business.

 

It is important to recognize key design opportunities early on in the design process so we know where to focus our efforts.

 

Having been involved with costing exercises on a range of projects with a range of stakeholders, we appreciate the cost and value of what we propose.

 

We strive to make the most with the least, and we try to avoid designing things that are not practical.

OUR TEAM

Caroline Landry Farouki

Caroline is a graduate of the Masters of Fine Arts in Interior Design program at the Savannah College of Art and Design (SCAD) where she earned the graduate school's top honor of Excelsus Laureate, as well as the Interior Design department's Faculty Award. Prior to SCAD, she studied Architecture and Environmental Studies at Washington University in St. Louis. Caroline has been a guest lecturer for the SCAD Building Arts Lecture Series as well as industry mentor for the Interior Design department at SCAD. She has also been a guest lecturer at the New School's Parsons School of Design.

 

Prior to founding Farouki Farouki, Caroline worked on a wide range of hospitality and retail projects at the renowned New York City studios AvroKO and Pompei A.D. As a designer at AvroKO, she led the design and construction of the in-house owned and operated design-build project, Genuine Superette. She also worked on restaurants for a new hotel in Moscow for Morgans Hotel Group, a new hotel in Los Angeles for Highgate Hotels, a new Yardbird location in Las Vegas for 50 Eggs, the Shanghai Club in New York for Foundations Group, and a new fitness club in New York for Equinox Fitness. As a Senior Project Manager at Pompei A.D., Caroline led the store re-design of Mikyajy, Dubai's most profitable teen makeup line. She also worked with the brands BareMinerals, Kelly Cutrone, and The Art of Shaving on new concept stores in various locations across the country.

 

Caroline is a native of Lafayette, Louisiana and currently resides in New Orleans with her husband, Sabri, and their sons, Remy and Mazin.

Genuine Superette by AvroKO, which Caroline worked on as a designer and project manager.

Genuine Liquorette by AvroKO, which Caroline worked on as a designer and project manager.

Sabri Farouki

Sabri earned a Masters of Architecture from Columbia University and a Bachelors of Science in Architecture from Washington University in St. Louis. At Columbia University, he received the Alpha Rho Chi Bronze Medal. At Washington University in St. Louis, he received the Excellence in Craftsmanship Award and was a finalist for the Frederick Widmann Prize and the Faculty Award for best overall achievement. Sabri finds teaching to be a rewarding way to combine his academic and professional fervor. At Washington University in St. Louis, he taught part of the core architectural representation curriculum as an Adjunct Lecturer. At Columbia University, he taught classes in digital fabrication and architectural representation as an Adjunct Assistant Professor.

 

Prior to founding Farouki Farouki, Sabri worked on a wide range of cultural and mixed-use projects at several renowned New York City studios. As a Senior Architect at Bjarke Ingels Group, he co-project managed a mixed-use residential and retail development in Honolulu. As an architect at the interdisciplinary design studio Diller Scofidio + Renfro, Sabri worked on the new facilities for the Columbia Business School and the Berkeley Art Museum / Pacific Film Archive. Sabri also worked for SHoP Architects on a forty-story residential building in Queens and the renovation and repositioning of an 80,000 square foot art gallery building in Manhattan.

 

Sabri’s personal background notably includes living overseas in Cairo, Egypt for seven years. Sabri currently lives in New Orleans with his wife, Caroline, and their sons, Remy and Mazin.

BAM/PFA by Diller Scofidio + Renfro, which Sabri worked on as an architect.  Photo by Iwan Baan.

Honolulu mixed-use by Bjarke Ingels Group, which Sabri worked on as a Senior Architect.  Image by Visualhouse.

Alisha Croft

Alisha has been working with Farouki Farouki since early 2017. She is a crucial part of the team's design and project management process.

 

Alisha has a rich background including a Bachelors of Fine Arts in sculpture and painting and a Masters in Architecture from Tulane University. She is very adept at creating palettes that are fresh and warm and innovative and beautiful.

 

Stephanie Coffarro

Stephanie has been working with Farouki Farouki on a per project basis since 2018. Currently, she is a designer and project manager for one of the team's large FF&E projects with Tulane University.

 

In addition to working with Farouki Farouki, Stephanie has her own multidisciplinary design practice, Faro Creative, which focuses on interior design, branding, graphic design, and creative consulting.

CONTACT

If you would like to collaborate with us, then we would love to hear from you. Please reach out, so that we can begin the conversation. You can email us at info@faroukifarouki.com.

 

FAROUKI FAROUKI LLC, 900 CAMP STREET, SUITE 315, NEW ORLEANS, LA 70130    INFO@FAROUKIFAROUKI.COM